Копирайтер и переводчик. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. Download our free Content Style Guide checklist to help you plan, create, disseminate and maintain a content style guide. When Mailchimp's rebrand required the content style guide to be updated, this was the perfect opportunity to invest in effective dissemination. Bring your team together when you organise, plan and produce content in one platform. The dual purpose of the round table is to keep the content style guide updated but it is also a means to establish joint ownership and get perspectives from all the different teams. Set up and purchase ads for Facebook or Instagram without leaving your Mailchimp account. download the GitHub extension for Visual Studio, [CNDY-3802] fix typo on word-list, duplicate "have", [CMS-1483] update case of “MailChimp” to “Mailchimp”, [CNDY-3686] requested updates from content strategy, [CNDY-3780] update "heading and subheadings", and "titles" sections, Fix writing for technical content headings markdown, Update 10-writing-email-newsletters.html.md, Update 11-writing-for-social-media.html.md, Update 12-writing-for-accessibility.html.md, Update 14-creating-structured-content.html.md. All of that activity goes a long way in educating the existing team, but of course, as new people join, whether they are already familiar with the content style guide or not, there will need to be some education there too. Use text content blocks Social follow content blocks MailChimp: Image Requirements for Templates MailChimp: Upload, Add, and Edit Images in Campaigns nau.edu/libris NAU Marketing Visual Style Guide • photographic style • design references Lynda.com: MailChimp tutorials Contacts For information about setting up a MailChimp account, contact: However it does help with readability when creating and editing tables. Photo by Norbert Levajsics on Unsplash. Highlights include the voice and tone section and word list section. Basically, you can use it as a starting point for your own, so long as you credit Mailchimp. When in your MailChimp account – select the list you want to create a sign-up form for and choose the ‘Naked’ option. are all subjective and in many cases, are hard to interpret because often, they mean nothing in the context they are provided. This is our company style guide. Style Manual is for everyone who writes, edits or approves Australian Government content. Here are some tips to help you control the layout of your text. Mailchimp is also thinking about the way they can incorporate non-text based style rules. The best way to prevent widows is to type   in the space between the last two words in a title or paragraph. Rally your contributors from day one to deadline, with a single platform to coordinate content creation. One way to overcome this is with examples. How To Style Your Template MailChimp offers lots of options for customizing your templates. About. MailChimp’s Content Style Guide. But it also creates opportunities to say the wrong thing, put off customers, and damage our brand. This is our company style guide. We use essential cookies to perform essential website functions, e.g. At Mailchimp we have a blacklist of words we don’t use. GitHub is home to over 50 million developers working together to host and review code, manage projects, and build software together. There has to be synergy between all brand components and the documentation, in this case, the content style guide, that will empower the organisation to achieve that needs to be correct. Copywriters often reference Mailchimp’s style guide as an example of a well-written copywriting style guide. GitHub Actions makes it easy to automate all your software workflows, now with world-class CI/CD. It also affects the way you organize content and guide readers through a page. We break a number of grammar rules for clarity . It’s good in a way if the brand style comes easily and is inherent in their output. One click is better than a scroll and a click! But it still holds value to those at Mailchimp too. Markdown is handy because you can write your content without HTML tags. Tables can be written in Markdown by following this general style: The spacing is not important for the table to be rendered properly, and the cells do not have to line up. The round table meets once a month and have an agenda of things that they potentially need to revisit and update within the content style guide. Templates. Photo by Norbert Levajsics on Unsplash. Whenever I talk or write about content style guides, or when I read and listen to others on the subject, there is one example which is regularly cited and shown, the Mailchimp content style guide.‍. ... Use headings and bulleted lists to divide content into sections that are easy … Contribute to content-style-guide development by creating an account on GitHub. This is an very easy means to specifically get guide by on-line. Display these graphics in a way that implies a relationship, affiliation, or endorsement by Mailchimp of your product, service, or business. Erin is working towards achieving this by establishing a content style guide round table. Pull custom data from your app into Mailchimp and use it to power timely, relevant marketing campaigns. Without this guide, perhaps it wouldn't be known or clear that subject matters experts should be contacted to help. There are representatives from each discipline that is content heavy, around 10 people in total from marketing, technical, design, support, social media, and corporate communications. Sign up. On occasion Rob speaks about content strategy and content operations at leading industry events or on podcasts. Here’s how to create your header image: Reference the two header image layout options illustrated below; Create your header image at 1200x300px and save it at 72 dpi; Plug in the header image at the top of your template. Step 5. CSS-Tricks * is created, written by, and maintained by Chris Coyier and a team of swell people. MailChimp also breaks out writing guidelines by content type, from emails to blog posts to social media. Links. Mailchimp is a company which allows one to send marketing e-mails, automated messages, and targeted campaigns. Having a good style guide is one thing, however. Microsoft . Battle, meet war! There are tried and true methods and also incredible tricks to producing a blog and also monetizing it utilizing approaches like email marketing. Calls to Action. Test with writers and designers, because the words and the visuals are dependent on each other to be completely effective. Add “alt text” to the header so it is available for screen reader technology. Source: Uber Brand System. Identify How Branded Terms Must Be … It has lots of different sections to sink your teeth into, including writing about people, pointers for email newsletters, writing for accessibility, and more. Welcome to the Mailchimp Content Style Guide This style guide is primarily for Mailchimp employees, but we hope it’s helpful to other organizations as well. Mailchimp has one of the most well-known and quoted content style guides in the UX writing community. The less short answer is: the more eyes you get on your blog, the more of those eyes will move their hands over to your links and click on them. GitHub is home to over 50 million developers working together to host and review code, manage projects, and build software together. Get Started Table of Contents. Real-life examples can provide context and meaning to otherwise obscure guidelines. 1. Guidelines and resources for web writers and editors. You can always update your selection by clicking Cookie Preferences at the bottom of the page. Key aspects of accessibility include: presenting your information in a logical reading order, including text alternatives for images, ensuring contrast between text and background, and including a descriptive subject line. The style guide states: As we know though, content is a team game. Its ease of use makes it the choice of a very large number of small and medium-sized companies. Think of it like this: Reference the two header image layout options illustrated below. This is our company style guide. Welcome to the Mailchimp Content Style Guide | Mailchimp Content Style Guide Guidelines and resources for web writers and editors. Take a look at MailChimp's style guide. master. Get your opt-in form code. Actions. Writing for Translation Mailchimp Content Style Guide. I use mailchimp/content-style-guide Top Contributors Let’s find out! [Note – I am a MailChimp customer and am pleased this guide is available.] Acknowledgements; Getting started. Back to the Top. It has to be current and representative at all times. Learn more. This can be a somewhat complicated challenge. Starting off with the dashboard, I’ll talk you through all the steps from creating your first email list, to setting up a sign-up form, and then creating your first email template. Plug in the header image at the top of your template. This is a really important point because Erin confirmed that an area of focus for them is how to marry their design systems guidance with their content guidance. The online version of  Mailchimp's content style guide was published in 2015 and made available for people to use and adapt as they wished. Mailchimp Content Style Guide. Last modified on November 17th, 2020 at 1:21pm Das E-Mail-Marketing Unternehmen MailChimp hat für seine Mitarbeiter einen ausführlichen Style Guide für die Erstellung von Texten erarbeitet und unter der Creative Commons Attribution-NonCommercial 4.0 Lizenz der Öffentlichkeit für die Nutzung freigegeben. If you're looking for the Mailchimp Content Style Guide website, visit styleguide.mailchimp.com. A useful way to start out is to think about scenarios you want to avoid and identify writing practices that aren’t working. Identity. Mailchimp has gone against the grain of the technology industry and most brands in the world for that matter with a typeface from the 1920’s. Das finden wir spitze! Content style guide review: Mailchimp in action. The origin story for this content style guide starts with Kate Kiefer Lee who was the very first writer at Mailchimp. Cooper Light is a lighter version of the rounded serif typeface designed by Oswald Bruce Cooper in 1919, which went on to have its heyday in graphic design in the 1970’s. Customize the content of your emails, landing pages, website, and other types of marketing in Mailchimp. Just as a voice and tone guide helps keep your brand’s content on point, a brand style guide keeps your design uniform, inspired, and leading the pack. Voice It helps us write clear and consistent content across teams and channels. Content style guide review: Mailchimp in action. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. For the second article of my Anatomy of a Content Style Guide series (the first looked at the University of Dundee's content style guide), I spoke to Erin Crews from Mailchimp and we focused less on the style guide creation, and more on how it is used, governed and part of a much bigger system at Mailchimp. Historically, they've lived separately, for the most part. Written by. Mailchimp has struck the right balance in the way they communicate their guidelines, such as in this example about link text: This is further exemplified at the end of the Web Elements section: How good is that? 3. Be sure to make note of your preferred method in your content style guide! Make sure your file starts with a number that will place your new content in the desired position (eg: 04-) and change the prefixes of the other files to reflect this change in order. Follow steps below to customize MailChimp embed form. The folks at MailChimp sure put a lot of effort into this guide and I think’s it best to give it a glance, at the least! MailChimp. : SC400199, University of Dundee's content style guide. There are tried and true techniques as well as fantastic methods to creating a blog and also monetizing it making use … The Email Design Guide is filled with tips and advice to help you convey your message in style. It is clearly a well-referenced resource for others outside of Mailchimp but does that mean it now serves an entirely different purpose? ... Mailchimp’s style guide is a pleasure to read. 2. : GB140105279. Adding Mp3 Audio. The holy bible of content style guides. 2019 content Marketing. Not satisfied with merely defining the best in voice and tone guides, MailChimp has also shared its content style guide, mechanics, grammar, content types, and a wide variety of web elements and deliverables. This can be a rather big challenge. We use optional third-party analytics cookies to understand how you use GitHub.com so we can build better products. Developer Tools Integrate your data for smarter marketing. GitHub is home to over 50 million developers working together to host and review code, manage projects, and build software together. I was keen to find out how the online version of the content style guide is used internally. If you want a line to break to the next line but don’t want to start a new paragraph, end the line with two spaces. Or rather, the content style guide now has a different audience. Canada Post Corporation. It's become a tool for scale as the company has grown. 1. Homepage Gitter Developer Star Fork Watch Issue Download. The files in this guide are prefixed with a double digit to set order. Simple rules with a clear reason for their existence, not rules for rule's sake. Our APIs make it easy to bring data from your app into Mailchimp, so you can manage your audience, send campaigns, trigger event-based emails, and more. Identify How … “A great brand is the result of a ton of people working together with a shared mission,” Mailchimp Director of Brand Marketing Michael Mitchell says. But attention should be brought to this part under social media content: They use social media content to build relationships. Skip to main content Guides API Reference Tools Release Notes Blog. (The accessibility and translation sections are worthy of your time too). Linux, macOS, Windows, ARM, and containers. Please don’t. Does their own copy follow the recommendations? Uploading a Word template or image file; Adding shared documents; record and recipient in MailChimp. mailchimp / content-style-guide. Of course, a style guide alone does not a good writer make. OK, we’re not crazy. The Email Design Guide is filled with tips and advice to help you convey your message in style. Erin presented the new voice principles at Coffee Hour, Mailchimp’s internal company Town Hall meeting which happens every few weeks for the whole company. They offer specific writing recommendations for numerous different channels and content types: Follow their lead with your own style guide. So we’re careful and deliberate in … As Kate (and many others in different organisations) discovered, sending around a PDF doesn’t guarantee people will use it as you need and hope.There has to be engagement and education around the content style guide. MailChimp’s Style Guide. Rather than being reactive and updating a content style guide when something happens to make you realise it is out-dated, it is better to be proactive and create a process for ensuring it is maintained. Layout. They will have an important perspective to share. Include each type of content your team creates. Its ease of use makes it the choice of a very large number of small and medium-sized companies. They have writers and different types of content disciplines who are well aligned and they are able to scale content across those departments with confidence in their expertise. Rob is Head of Content at GatherContent. An example of this is their image library and how that's governed, and as the brand develops, they will be giving consideration to content like GIFs and the guidance that needs to be developed around those. Content . But ensuring the style guide is up to date in all instances isn’t a minor requirement. Having a good style guide … As we now understand the short journey from creation to current day, and who the content style guide is used by, we can take a closer look at the guide itself, before delving into how it has been disseminated across the organisation and how it is maintained. It can be easier to focus on the ideal and the positive guidance you want to give but try noting what you know is wrong. It's also public-facing, but much more comprehensive. Discover the writing principles for the … As you can see, capitalization impacts the look of a title or headline, especially when written prominently in your brand’s font and color scheme. The next challenge they are trying to tackle is how to incorporate the content style guide into their onboarding process for new hires, especially those who aren’t joining one of the content teams. This was deliberate so the style guide could be open source and used by others under a creative commons license. That means a lot of writers who start at Mailchimp don't necessarily need to refer to the content style guide frequently. This style guide is primarily for Mailchimp employees, but we hope it’s helpful to other organizations as well. But there OK, we’re not insane. like in a Word document or Notepad. content-style-guide . It's also public-facing, but much more comprehensive. How to Attach a File in a MailChimp Add your logo and customize your download page In MailChimp, create a Regular Ol’ Campaign for your newsletter Support & Information Wellsites & My Dental login to your mailchimp account; go to your form or campaign, That’s It !!! MailChimp’s style guide thoroughly prepares any contributor to create on-brand content. Includes: voice and tone, grammar, web style, social media, email newsletters, blog posts, legal content, technical content, accessibility, translation, copyright, and more. MailChimp Content Style Guide. MailChimp Content Style Guide. Have some specific reasons why you are creating the content style guide in the first place, beyond ticking a to-do item off a list or appeasing a stakeholder. Erin states, ‘if design doesn’t have content it is just empty boxes.’ and so the focus is on creating an all-encompassing and cross-discipline resource that puts content front and centre. It helps us write clear and consistent content across teams and channels. Follow. Create your header image at 1200x300px and save it at 72 dpi. Hence the need for resources like content style guides. Depending on the audience and country, there may be laws governing the level of accessibility required. The short answer is: a lot. It creates organisational alignment, via content practitioners, which is needed in a relatively decentralised model. We don't staff every single cross-functional team with a content strategist.’. Erin said, ‘it's pretty hard to find people who haven't already read through a lot of that material and are interested because they feel some connection to our brand voice.’. Not satisfied with merely defining the best in voice and tone guides, MailChimp has also shared its content style guide, mechanics, grammar, content types, and a wide variety of web elements and deliverables. Company No. Erin confirmed the current reality is that the style guide has evolved over time to be more of a best practice example. Here are some universal controls and tips that will help you get your template just right. There's a reason why it is referenced and cited as a good example and so it makes sense to be inspired by one of the experts in this area. It is unfussy, making it clear and easy for users to get to the parts they need. The menu makes this so: As with any decent content style guide, they lead with their writing goals and principles. 4. Embed your content style guide in your editing environment so authors can easily follow voice and tone content rules. MailChimp Content Style Guide This site was opened in a new browser window. Kate created the initial version, a PDF, and led on the creation and launch of the online version in 2015 too. MailChimp mailchimp.com This work is available under a Creative Commons Attribution-NonCommercial 4.0 International License. Ольга Жолудова. We use optional third-party analytics cookies to understand how you use GitHub.com so we can build better products. master. Aug 19, 2015 - Guidelines and resources for web writers and editors. We email useful things for people interested in learning more about content strategy. Anja Wedberg. Create and manage audiences, based on your data. Within the voice and tone section they have linked directly to the grammar and mechanics section: The trouble with any sort of guidelines and rules is that they can be interpreted differently by whoever is reading and receiving them. Link your header to your department’s web page. Watch 57 Star 451 Fork 202 Code; Issues 0; Pull requests 1; Actions; Security; Insights; Permalink. How to deliver high quality website content, on time and in budget. Their interesting challenge is that a lot of the writers and content strategists that are interviewed for roles at Mailchimp are interested in the company because they're familiar with their style. This also includes things that might be missing entirely from the guide, this is especially true as the core product has evolved in recent years and there are now brand new product areas and related vocabularies to consider. Be sure you name your files without spaces with either an .md or .markdown extension. Since 2015, Mailchimp has made its content style guide available online, becoming an inspiration for many. 5 min read. There were also working sessions for writers and designers to help shape the guidelines as they emerged and then a series of workshops took place with writers and designers to train them on the new guidelines, once they were approved. Once they do that, you have actually got them right where you desire them to be. Rely on a single platform to collaborate on content and produce effective content faster. Social Media Style Guide by Mailchimp We use social media to build relationships with Mailchimp users and share all the cool stuff we do. It has lots of different sections to sink your teeth into, including writing about people, pointers for email newsletters, writing for accessibility, and more. mailchimp / content-style-guide. : This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications … They prescribe and dictate, becoming the exact opposite to their purpose: unhelpful, not usable and confusing. Nancy Pong. Practice what you preach is very valid thinking for content style guides. Do you use Mailchimp? More from my site. Follow. Check out its style guide if you’re looking to create a guide with a lot of detail. Filter … [Note – I am a MailChimp customer and am pleased this guide is available.] The Microsoft Writing Style Guide replaces the Microsoft Manual of Style, a respected source of editorial guidance for the tech community for more than 20 years. they're used to log you in. Email Marketing Style Guide for MailChimp Header image. Learn more. Sounds obvious but many guidelines I have seen before talk about writing in an approachable, friendly, informal manner but they talk about it using a formal and unapproachable tone. For keeping it updated, stress test your principles and some of the rules early on. It helps us write clear and consistent content across teams and channels - mailchimp/content-style-guide Web Content Style Guide Getting the books web content style guide now is not type of challenging means. This can be a somewhat complicated challenge. This means it needs to address how to write/produce content in the appropriate way for the intended audience.In one of my favourite parts of the Mailchimp content style guide, they really have given consideration to this in relation to their technical content. Dismiss Join GitHub today. If nothing happens, download Xcode and try again. Getting them to use it is another. You could not and no-one else going taking into consideration ebook gathering or library or borrowing from your friends to open them. In 2018, only 39% of content marketers have a documented content marketing strategy. Erin added, ‘it's more of a resource for people at the company who are in other disciplines and find themselves writing content for Mailchimp in some capacity. Keep and save it for a rainy day. The same thought should be given to how sections link together and bring to the fore, the most relevant parts of the content style guide as the user will need them.In the case of Mailchimp's, they've achieved this with simply linking to other parts, a clear benefit to having an online version. No spam , © GatherContent 2020 Mocatta House, Trafalgar Place, Brighton, BN1 4DU, United Kingdom.